History in Australia

History of HSBC in Australia

HSBC started operations in Australia in 1965 and was awarded a commercial banking licence in 1986. The Group's global brand 'HSBC' was adopted by all Australian subsidiaries in 1999.

• Established Alternative Fund Services in Australia
• HSBC and Allianz cement global relationship in Australia
• Woolworths and HSBC teamed up with MasterCard to launch new credit card
• Established wholesale wealth management business in Australia
• Announced renewal of Waratahs sponsorship for 3 more years
• Announced Cirque du Soleil sponsorship

• Launched world's local bank account
• Named Best Foreign Bank
• Announced debut Australian prime RMBS issue

• Sold broker originated mortgage book to FirstMac
• Acquired Westpac sub-custody business in Australia and New Zealand
• Sold margin lending portfolio to St. George
• Named Best Foreign Bank
• Sold Australian online stockbroking business to E*TRADE
• Formed global alliance with Austrade
• Launched new consumer finance business

• Launched new high yielding deposit account
• Launched second factor authentication for retail customers
• Launched its largest Australian advertising campaign
• Launched new Rewards Plus program
• HSBC and NSW Rugby renewed for three more years
• HSBC sold Australian asset management business to Challenger Financial Services
• Launched loyalty home loan
• Launched 0% balance transfer for Low Rate Credit Card
• Launched HSBCnet for corporate banking customers

• Launched the Home&Away Program for Visa Card holders
• Launched VISA Low Rate Credit Card
• Launched VISA Gold Credit Card
• Adopted Code of Banking Practice
• Launched Debtor Finance
• Launched Home Value Home Loan
• Launched Online Term Deposits

• Launched 'Towards Sustainable Horticulture' environmental program with Royal Botanic Gardens
• Partnered with Hawthorn Football Club
• Launched Multi Currency Account
• Won Best New Product award for International Cash Management Account
• Won Best Website for www.hsbc.com.au
• Relaunched HSBC Stockbroking
• Acquired AMP Bank Limited's New Zealand retail mortgage assets and deposits

• Launched HSBCkids with Barnardos in Victoria
• Launched HSBCkids with Barnardos in Queensland
• Camberwell branch opened in Melbourne, Australia
• Established HomeSmart Home Loan
• Acquired corporate banking and trade finance of State Street Bank
• Won best new product award for DocumentExpress
• DocumentExpress launched in Australia
• King Street branch opened in Sydney, Australia

• Acquired NRMA Building Society Limited
• Maroubra branch opened in Sydney, Australia
• North Ryde branch opened in Sydney, Australia
• Bondi Junction branch opened in Sydney, Australia
• Internet banking for personal customers launched in Australia

• Booragoon branch opened in Perth, Australia
• George Street branch opened in Sydney, Australia
• Won Best Foreign Bank Award

• Bridge Street branch opened in Sydney, Australia
• Global HSBC brand adopted

• Established HSBC InvestDirect (Australia) Limited
• Financial planning services introduced in Australia

• Telephone banking and credit cards introduced in Australia

• Hurstville branch opened in Sydney, Australia
• ATM/EFTPOS card introduced in Australia
• Consolidated customer statements introduced in Australia

• Discount variable and home equity loans introduced in Australia

• Established trade services capability in Australia
• Personal Financial Services launched in Australia

• Established HSBC Securities (Australia) Limited

• Granted banking license in Australia
• Established Commercial Financial Services in Australia

• Established HSBC Asset Management (Australia) Limited - funds management service

• Established HSBC Finance Company Limited in Australia

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