HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from over 6,300 offices in over 75 countries and territories in Europe, Asia, North and Latin America, and the Middle East and North Africa. With assets of US$2,758bn at 31 March 2014, HSBC is one of the world's largest banking and financial services organisations.
In Australia, the HSBC Group offers an extensive range of financial services through a network of 37 branches and offices. These services include retail and commercial banking, financial planning, trade finance, treasury and financial markets, payments and cash management and securities custody.
Principal HSBC Group members in Australia are HSBC Bank Australia Limited and The Hongkong and Shanghai Banking Corporation Limited.
The HSBC Centre
580 George Street
Sydney NSW 2000
Head office 61 2 9006 5888
Chief Executive Officer: Tony Cripps
HSBC started operations in Australia in 1965 and was awarded a commercial banking licence in 1986. The Group's global brand 'HSBC' was adopted by all Australian subsidiaries in 1999.
The HSBC brand is recognised as one of the most valuable brands in the world, valued at US$23.9 billion and ranked 25th by BrandZ Top 100 Most Valuable Global Brands 2013. The HSBC brand is a powerful asset across all our business lines and markets gives us the strength and brand values to help grow our business.
HSBC is committed to meeting customer demands locally and we back this up with international experience and expertise. Our integrated approach to wealth management means we take the time to fully understand the individual needs of our customers. When combined with the extensive resources of the HSBC Group, this enables us to offer our customers financial solutions that match their personal lifestyle and aspirations.
Day-to-day money management
HSBC deposit products like the Day to Day Account and Serious Saver combine market-leading interest rates with product features to optimise account access or encourage customers to save. HSBC's savings cheque account and call and term deposits enable customers to hold their investments in Australian dollars, Hong Kong dollars, Euros, US dollars, Pounds sterling, Canadian dollars and Japanese yen.
Committed to the highest levels of online banking security, HSBC was the first bank in Australia to provide online customers with second factor authentication via an online security device.
Whether borrowing for a new car or to invest in property, HSBC has products to provide effective solutions. HSBC's suite of home loans enables customers to buy property as a home or an investment, while our credit cards, car and personal loans give customers a wide choice of personal finance options.
HSBC Premier is the most comprehensive global banking and wealth management service ever devised. Customers have a dedicated Relationship Manager who can provide wealth and personal finance assistance no matter where you are in the world. Breaking down international barriers, Premier offers seamless cross-border banking allowing customers to take their accounts, credit history and banking relationships with them wherever they choose to live and work.
Third Party Distribution
HSBC Third Party Distribution business in Australia offers retailers and their customers more choice in products and providers when it comes to store credit. HSBC store credit products include an HSBC Visa Classic card available with interest-free and payment deferred options, depending on the retailer.
Protecting your wealth
To help customers protect their finances, HSBC works with Allianz Australia, AIA Australia, OnePath Life and Tower Australia to provide a range of insurance products designed to provide protection and peace of mind at competitive prices.
In Australia, HSBC's commercial customers range from small medium enterprises to middle market and large corporates. Dedicated customer relationship teams in Sydney, Melbourne, Brisbane, Adelaide and Perth create solutions for these customers integrating HSBC's full range of domestic and international banking services.
HSBC's Global Banking clients are major organisations with complex international financial needs. Our global relationship management teams have an in-depth understanding of the sectors in which our clients operate.
These teams work closely with sector and product specialists to provide tailored client solutions, putting HSBC in its entirety to work for each of our clients. From the provision of credit to the delivery of top quality banking services, we coordinate our activities closely around the client's global needs, taking advantage of HSBC's presence around the world.
HSBCnet is a single web-based point of entry to HSBC's tailored financial solutions. HSBCnet provides online access to a suite of global markets, research, cash management, securities, trade and commercial banking services presented in a format that can be customised to meet the needs of individual clients.
Transactional banking, liquidity and cash management
In Australia, HSBC leverages its global cash management and transactional banking technology and expertise to provide the full range of traditional account and payment services, augmented by liquidity and financial management services, including receivables, payables and reconciliation services. We build sustainable long-term working relationships by delivering effective cash management and transactional solutions and advice to support our clients' specific business requirements locally and offshore.
Global trade services
With our unrivalled international presence, HSBC is well positioned to facilitate and finance the world's primary trade flows through its capabilities in information sourcing, distributing, forfeiting, receivables financing, medium-term structured trade finance and general trade expertise.
HSBC in Australia provides independent and innovative treasury and capital markets services tailored to the local market environment and positioned to take advantage of global macro and industry trends through the bank's global presence. The HSBC Group's Global Markets operation is one of the world's largest through a network of 87 treasury sites in 60 countries and territories.
Whether trading with China or running your own business in Australia, HSBC is one of the largest international banks for SMEs in the world. In Australia, HSBC Business Banking provides SMEs with international business banking products including live foreign exchange, trade finance, transactional accounts and working capital solutions.
We offer specialised debt product to meet the project development and acquisition funding requirements of clients active in the infrastructure, utilities and resources sectors, using our global network of project finance specialists to help clients with their global endeavours.
HSBC specialists work closely with local and overseas export credit agencies to facilitate the effective financing of cross border movements of capital equipment and services.
Custody and clearing
HSBC's custody and clearing business operates throughout Asia-Pacific, the Middle East, Southern Europe and Latin America, providing first class custody and clearing services to global custodians, fund managers and broker dealers. HSBC is responsible for servicing client sub-custody assets of over US$1 trillion worldwide. HSBC also provides financial services to alternative fund types through its Fund Services business.
HSBC Global Asset Management (Australia)
HSBC Global Asset Management (Australia) is the investment solutions provider enabling Australian institutional investors to access the diverse range of HSBC's global asset management capabilities. HSBC Global Asset Management (Australia) distributes HSBC's full range of active and quantitative investment products including equity, fixed income and liquidity strategies.