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Our Approach to Sponsorship

HSBC in Australia

At HSBC we view sponsorship both as an investment to help sustain and grow our business and as an opportunity to connect with customers and colleagues in the local communities in which we serve. We know first-hand how important it is to understand and learn from different countries and people around the world, which is why the delivery of our sponsorships has a special focus on developing youth, furthering education and embracing different cultures.


Sponsorship Enquiries

For all sponsorship proposals please complete the application form.

Global Sponsorships

HSBC Rugby Sevens World Series

HSBC Rugby Sevens World Series

Under the unprecedented five-year deal, HSBC has been awarded title naming rights to the record-breaking IRB Sevens World Series, which comprises of tournaments in Dubai, South Africa, New Zealand, USA, Australia, Hong Kong, England, Scotland and most recently added to, Tokyo. The Australian leg of the tournament is held on the Gold Coast each year and represents the opening first event of the HSBC Sevens World Series. HSBC announced their sponsorship of the IRB Rugby Sevens World Series in 2010, and integrates the sponsorship with HSBC Customers and Employees attending the events around the Globe.

It's show time again - take a glimpse at some of the stranger correlations between the HSBC Rugby Sevens and investment. Find out more.

To learn more about the HSBC Sevens World Series and for Tournament dates visit


The British & Irish Lions Tour

HSBC Rugby Sevens World Series

The British & Irish Lions is one of the most elite rugby union teams from the world, comprising of players from England, Scotland, Ireland and Wales. HSBC is proud to be the principal partner of the British and Irish Lions tour to Australia in 2013. The renewal of this sponsorship was announced in October 2010 and follows the successful sponsorship of the 2009 tour to South Africa, signed in 2007. The agreement means that HSBC are the first Principal Partner to ever renew a sponsorship with The Lions and will see the Group become shirt sponsor of the team once again. The announcement adds to the Group's growing portfolio of rugby sponsorships, including the IRB Sevens World Series and the HSBC Waratahs. These rugby sponsorships help to build the Group's business and support our vision and values. They enable our customers to experience our brand philosophy and connect with our business through shared passions. The unique platform of The Lions provides the perfect vehicle for this.

To learn more about the British & Irish Lions Tour visit


Worldwide Champions of Golf


HSBC is a sponsor of golf worldwide including HSBC World Match Play, HSBC Women's World Match Play and HSBC Champions. Our top to bottom approach to golf is evident in our support of HSBC Amateur Match Play, HSBC Wee Wonders in the UK and golf at grassroots level in both the USA and China.

Learn more about our worldwide golf sponsorships:



As part of a global partnership with the All England Club and Wimbledon, from 2008 HSBC is the exclusive Official Bank and Official Credit Card to The Championships, Wimbledon.

The 5 year agreement was made during the Finals (20-25 August) at Wimbledon of the UK's largest national junior grass court tournament - the Road to Wimbledon National 14 and Under Challenge - a quest on which more than 15,000 young players from all over Britain set out in pursuit of their Wimbledon dream. From 2008, that event will be sponsored by HSBC, to be called the HSBC Road to Wimbledon National 14 and Under Challenge.

For more information visit: